- Funnel summaryAthletic Brewing’s Mango Picante non-alcoholic IPA funnel begins with product-focused image ads emphasizing mango-habanero flavor and limited-edition availability, leading directly to a product detail page, cart drawer, and checkout. The captured screens show a free-shipping offer for purchasing two 6-packs and a distinct Ripe Pursuit cross-sell at checkout.Read the field notes →athleticbrewing.com47entry:pdpvertical:beverage
- Funnel summaryAthletic Brewing’s ads introduce non-alcoholic beer through low-calorie, no-hangover, taste, and flexibility messaging for health-conscious consumers. The captured journey begins at a store-locator entry page, continues to a product collection/result, then a variety-pack PDP, cart, and checkout. Free shipping is the supported offer; a distinct upsell is observed on the PDP and checkout screens.Read the field notes →athleticbrewing.com40entry:othervertical:beverages