- Funnel summaryThe funnel begins with an ad-led entry screen for a no-pull dog harness, continues through a benefits-focused content screen and multiple harness product-detail states, then reaches cart and checkout. Captured evidence supports free shipping, a 60-day guarantee, reviews, and a checkout price of $35.00 after $17.00 savings. The ad emphasizes control, comfort, adjustment, and no-pull functionality.Read the field notes →dogfriendlyco.com93entry:othervertical:pet
- Funnel summaryCaptured journey starts on an entry product landing page, proceeds through dog harness product detail and personalization states, and repeatedly opens the cart. No checkout provider or distinct upsell is detected; cart update errors and empty-cart states are observed.Read the field notes →dogfriendlyco.com25entry:offervertical:pet