- Funnel summaryLMNT electrolytes funnel entered through performance and hydration-focused video ads targeting athletes, then progressed from a quiz question to a product detail page, cart, and checkout. The cart captured a Citrus Salt one-time purchase at $45.00, with a build-your-bundle prompt and free bonus box incentive; a distinct upsell was present.Read the field notes →drinklmnt.com58entry:pdpvertical:beverages
- Funnel summaryLMNT zero-sugar electrolyte drink funnel entered through product-focused messaging and progressed from the captured entry state to PDP, cart, and checkout. Ads emphasized hydration, athletic performance, recovery, and testimonial-led use by athletes.Read the field notes →drinklmnt.com54entry:pdpvertical:beverages
- Funnel summaryObserved LMNT journey from homepage entry through product pages, cart, and checkout for zero-sugar electrolytes. The captured cart contains one Lemonade Iced Tea box at a $45.00 one-time purchase; a distinct upsell is not evidenced.Read the field notes →drinklmnt.com28entry:homepagevertical:hydration