- Funnel summaryMejuri’s Puzzle jewelry funnel begins at an entry screen and continues through multiple collection views featuring stackable, personalized, and sustainability-focused jewelry. Ad messaging emphasizes versatile styling, personalization, sentimental gifting, and a premium product presentation. The captured journey does not include a PDP, cart, upsell, offer, or checkout stage.Read the field notes →mejuri.com84entry:collectionvertical:jewelry
- Funnel summaryMejuri Play collection journey for women’s sweat-proof jewelry, entered through a lifestyle video ad with a Shop Now call to action.Read the field notes →mejuri.com75entry:collectionvertical:jewelry
- Funnel summaryMejuri Play is a guided jewelry-shopping journey for active women, entered through a guided experience and progressing from entry to quiz result to guide. Messaging emphasizes sweat-proof durability, style, sustainability, and professional or editorial positioning; no offer, cart, upsell, or checkout stage was captured.Read the field notes →mejuri.com64entry:guidevertical:jewelry
- Funnel summaryMejuri product-focused ring funnel from a premium jewelry ad through product detail, cart, and checkout. The ad promotes a 14k gold beaded stackable ring as a foundational fine-jewelry piece, emphasizing quality and responsible sourcing. Captured screens show product detail variants, add-to-bag, cart, checkout, and optional add-on products.Read the field notes →mejuri.com37entry:pdpvertical:jewelry