- Funnel summaryFilterBaby funnel begins on a shower-filter product page with influencer references and reviews, transitions to adding the Device + One Filter product, and reaches a multistep checkout priced at $139. The ad frames entry around skin and hair care, contaminant removal, and a claimed 30% discount with a 24-hour best-price message.Read the field notes →10 Reasons Why – FilterBaby52entry:pdpvertical:beauty
- Funnel summaryFilterBaby shower filter funnel: entry product page to product page/cart progression to checkout. Ads emphasize contaminant and chlorine reduction, skin and hair benefits, creator/influencer credibility, demonstrations, and expert or clinical support. The captured checkout shows a $139.00 total before shipping; no distinct upsell or supported promotional offer is present.Read the field notes →10 Reasons Why – FilterBaby48entry:pdpvertical:beauty
- Funnel summaryA product-focused FilterBaby water-filtration funnel enters through an offer-led shower-filter ad, continues from an entry screen to faucet-filter PDP screens, and reaches a two-pack checkout priced at $169.00 before shipping.Read the field notes →Faucet Pro + Shower Filter Pro Bundle – FilterBaby48entry:offervertical:water-filtration
- Funnel summaryThe funnel begins with a FilterBaby shower-filter product landing page framed around “10 Reasons Why,” followed by a second shower-filter PDP for the Device + One Filter, then proceeds to a subscription checkout with a discounted first payment and recurring billing. Ads use influencer/UGC testimonial and dirty-filter demonstration messaging focused on hard or poor-quality water affecting skin and hair, with a comment-based discount prompt.Read the field notes →10 Reasons Why – FilterBaby44entry:pdpvertical:beauty
- Funnel summaryA video ad targeting men concerned about hair loss leads to a FilterBaby shower-filter product-page journey and checkout. The product messaging emphasizes improved skin and hair, contaminant removal, lab-study evidence, three-month efficacy, and a money-back promise. The captured checkout shows a $139.00 Filterbaby Pro Series Titanium Aluminum Shower Filter order.Read the field notes →10 Reasons Why – FilterBaby44entry:pdpvertical:beauty
- Funnel summaryFilterBaby shower filter funnel entered through a product-focused BOGO ad, progressed through an entry page and content page to product detail pages, then reached checkout for a premium 2-pack. Captured checkout details include a $169.00 Chrome Pro Series Titanium Aluminum Shower Filter 2-Pack with contact, delivery, shipping, and payment sections.Read the field notes →Pro Series Shower BOGO [v5] – FilterBaby43entry:pdpvertical:water-filtration
- Funnel summaryCaptured journey begins on a FilterBaby BOGO product page, continues through additional product and informational pages, and reaches checkout for a two-pack faucet filter priced at $169.00. The supplied screens do not show a distinct upsell or checkout provider.Read the field notes →filterbaby.com28entry:pdpvertical:water-filtration