- Funnel summaryOutdoor Voices uses lifestyle image ads to direct outdoor-recreation shoppers to the women’s New Arrivals collection, promoting a soft full-zip fleece for warmth. Captured evidence includes only the collection entry screen; no product, cart, upsell, or checkout stage is supported.Read the field notes →outdoorvoices.com56entry:collectionvertical:apparel
- Funnel summaryCaptured journey starts on the women’s RecTrek hiking and zip-off pants collection. Ads use product imagery and a Shop Now call to action to direct women shoppers to the collection, highlighting cargo pockets and color-blocked design.Read the field notes →outdoorvoices.com55entry:collectionvertical:apparel