- Funnel summaryVeloma uses educational, problem-solution athlete’s-foot messaging to enter a listicle-style advertorial, continue through a treatment result screen and antifungal-soap PDP, then reach cart and checkout. Captured checkout evidence supports free shipping, a 30-day money-back guarantee, AUD $165.00 for three 1-pack units, and 17,000+ customers. Cart screens include recommendations, but no distinct upsell is supported.Read the field notes →veloma.store82entry:listiclevertical:personal-care
- Funnel summaryVeloma’s funnel begins with a jock-itch-focused listicle, progresses through a second listicle and an offer page for antifungal soap, then reaches cart states without detected checkout. Entry messaging uses a UGC shower demonstration focused on root-cause fungal irritation, with discount, scarcity, and stocking-stuffer themes. Captured screens support testimonials, guarantees, and a gift-with-purchase on the initial listicle; the later listicle does not show an active offer.Read the field notes →veloma.store73entry:listiclevertical:personal-care