- Funnel summarySolly Baby soft-carrier funnel entered through collection-focused ads and progressed from the soft-carrier entry page to collection, product detail, cart, and checkout. Ads emphasize confidence, comfort, and convenience for parents; captured checkout evidence includes free shipping and gift wrapping, with a distinct related-product upsell observed.Read the field notes →sollybaby.com56entry:collectionvertical:baby-products
- Funnel summarySolly Baby wrap funnel: ads promote comfort, sleep, and softness for parents, leading through the wraps collection to product detail, cart, and checkout. Captured screens also show related baby products and a free-shipping threshold at checkout.Read the field notes →sollybaby.com51entry:collectionvertical:babywearing