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The Ridge

1 funnel from ridge.com — captured ad to checkout.

Funnel summaryRidge Wallet funnel entered through a benefit-led wallet page, then progressed through a wallet collection, product detail page, cart, and a blocked verification step. Ad messaging emphasized minimalist design, RFID security, and solving bulky-wallet pain points.Read the field notes →uk.ridge.com66entry:othervertical:accessories