Ecommerce funnel research / Tommy John
Tommy John ecommerce funnel
Tommy John's apparel ecommerce funnel starts from a collection entry and follows a collection to cart to offer to checkout journey. The captured flow contains 9 screens across offer, checkout, cart-drawer, cart for sleepwear.
What’s in the flow
The captured journey contains 9 screens across 4 page types.
entry:collectionjourney:collection-to-cart-to-offer-to-checkoutvertical:apparelproduct:sleepwearproduct:loungewearaudience:womenprice-point:premiumcompany-size:mid-marketproof:testimonialsproof:ratingsupsell:presentmarket:us
- 01offer
- 02checkout
- 03cart drawer
- 04cart