Ecommerce funnel research / Tracksmith

Tracksmith ecommerce funnel

Tracksmith's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart journey. The captured flow contains 14 screens across cart-drawer, pdp for running shorts.

What’s in the flow

The captured journey contains 14 screens across 2 page types.

entry:pdpjourney:pdp-to-cartvertical:apparelproduct:running-shortsaudience:runnersprice-point:premiumcompany-size:mid-marketoffer:percentage-discountmarket:us
  1. 01cart drawer
  2. 02pdp