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Ecommerce funnel research / David Protein

David Protein ecommerce funnel

David Protein's food-and-beverage ecommerce funnel starts from a pdp entry and follows a pdp to offer to cart to checkout journey. The captured flow contains 7 screens across checkout, pdp, offer, cart-drawer for protein bar.

What’s in the flow

The captured journey contains 7 screens across 4 page types.

entry:pdpjourney:pdp-to-offer-to-cart-to-checkoutvertical:food-and-beverageproduct:protein-barproduct:blueberry-pieaudience:fitnessoffer:subscriptionoffer:gift-with-purchaseproof:reviewsupsell:present
  1. 01checkout
  2. 02pdp
  3. 03offer
  4. 04cart drawer
David Protein ecommerce funnel | Funnelbook