Ecommerce funnel research / SPRiNG

SPRiNG ecommerce funnel

SPRiNG's household-cleaning ecommerce funnel starts from a listicle entry and follows a listicle to questions to cart to checkout journey. The captured flow contains 7 screens across entry, listicle, quiz-question, cart, checkout for cleaning kit.

What’s in the flow

The captured journey contains 7 screens across 5 page types.

entry:listiclejourney:listicle-to-questions-to-cart-to-checkoutvertical:household-cleaningproduct:cleaning-kitoffer:free-shippingproof:guaranteecheckout:express-checkout
  1. 01entry
  2. 02listicle
  3. 03quiz question
  4. 04cart
  5. 05checkout