Ecommerce funnel research / Fugazzi Fragrances

Fugazzi Fragrances ecommerce funnel

Fugazzi Fragrances' fragrance ecommerce funnel starts from a quiz entry and follows a quiz to questions to pdp to cart to checkout journey. The captured flow contains 4 screens across quiz-question, pdp, cart, checkout for discovery set.

What’s in the flow

The captured journey contains 4 screens across 4 page types.

entry:quizjourney:quiz-to-questions-to-pdp-to-cart-to-checkoutvertical:fragranceproduct:discovery-setproduct:perfumeaudience:fragrance-shopperscompany-size:largeproof:reviewsproof:testimonialsmarket:demarket:esmarket:frmarket:nlmarket:us
  1. 01quiz question
  2. 02pdp
  3. 03cart
  4. 04checkout