Ecommerce funnel research / Glossier
Glossier ecommerce funnel
Glossier's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 5 screens across pdp, checkout, cart-drawer, cart for fragrance.
What’s in the flow
The captured journey contains 5 screens across 4 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:fragranceoffer:bundleoffer:free-shippingoffer:gift-with-purchaseupsell:present
- 01pdp
- 02checkout
- 03cart drawer
- 04cart