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Ecommerce funnel research / Marine Layer

Marine Layer ecommerce funnel

Marine Layer's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 15 screens across pdp, checkout, cart-drawer for gift card.

What’s in the flow

The captured journey contains 15 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:gift-cardupsell:present
  1. 01pdp
  2. 02checkout
  3. 03cart drawer