Ecommerce funnel research / Zapply EU
Zapply EU ecommerce funnel
Zapply EU's mens-health ecommerce funnel starts from a advertorial entry and follows a advertorial to article to pdp to cart to checkout journey. The captured flow contains 6 screens across entry, checkout, article, pdp, cart for testosterone supplement.
What’s in the flow
The captured journey contains 6 screens across 5 page types.
entry:advertorialjourney:advertorial-to-article-to-pdp-to-cart-to-checkoutvertical:mens-healthproduct:testosterone-supplementproduct:creatineaudience:men-over-30offer:subscriptionupsell:present
- 01entry
- 02checkout
- 03article
- 04pdp
- 05cart