Ecommerce funnel research / Therabody

Therabody ecommerce funnel

Therabody's health-and-wellness ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across cart, checkout, pdp for back pain therapy.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:health-and-wellnessproduct:back-pain-therapyproduct:wearable-back-wrapaudience:people-with-back-paincompany-size:largeproof:demonstrationupsell:presentcheckout:multistepmarket:us
  1. 01cart
  2. 02checkout
  3. 03pdp