Ecommerce funnel research / PRx Performance

PRx Performance ecommerce funnel

PRx Performance's fitness ecommerce funnel starts from a pdp entry and follows a pdp to questions to cart to checkout journey. The captured flow contains 5 screens across quiz-question, checkout, pdp, cart for strength equipment.

What’s in the flow

The captured journey contains 5 screens across 4 page types.

entry:pdpjourney:pdp-to-questions-to-cart-to-checkoutvertical:fitnessproduct:strength-equipmentproduct:package-protectionaudience:home-gym-usersprice-point:premiumcompany-size:mid-marketmarket:us
  1. 01quiz question
  2. 02checkout
  3. 03pdp
  4. 04cart
PRx Performance ecommerce funnel | Funnelbook