Ecommerce funnel research / ThatCove
ThatCove ecommerce funnel
ThatCove's books ecommerce funnel starts from a pdp entry and follows a pdp to questions to offer to checkout journey. The captured flow contains 5 screens across quiz-question, pdp, offer, checkout for personalized book.
What’s in the flow
The captured journey contains 5 screens across 4 page types.
entry:pdpjourney:pdp-to-questions-to-offer-to-checkoutvertical:booksproduct:personalized-bookproduct:story-journalaudience:familyaudience:familiesprice-point:mid-marketcompany-size:mid-marketoffer:free-shippingproof:guaranteeproof:customer-countmarket:us
- 01quiz question
- 02pdp
- 03offer
- 04checkout