Ecommerce funnel research / Gisou

Gisou ecommerce funnel

Gisou's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, cart, checkout, blocked for hair oil.

What’s in the flow

The captured journey contains 4 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:hair-oilproduct:lip-oilprice-point:premiumcompany-size:largemarket:nl
  1. 01pdp
  2. 02cart
  3. 03checkout
  4. 04blocked