Ecommerce funnel research / Huel
Huel ecommerce funnel
Huel's nutrition ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 7 screens across cart-drawer, checkout, pdp, cart for meal replacement.
What’s in the flow
The captured journey contains 7 screens across 4 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:nutritionproduct:meal-replacementproduct:meal-replacement-powderaudience:high-protein-consumersaudience:glp-1-userscompany-size:largeoffer:trialoffer:percentage-discountproof:expertproof:customer-countupsell:presentcheckout:express-checkoutmarket:us
- 01cart drawer
- 02checkout
- 03pdp
- 04cart