Ecommerce funnel research / PB Express Liquor
PB Express Liquor ecommerce funnel
PB Express Liquor's alcohol ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 7 screens across pdp, cart-drawer, cart, checkout for bourbon whiskey.
What’s in the flow
The captured journey contains 7 screens across 4 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:alcoholproduct:bourbon-whiskeyaudience:bourbon-drinkersprice-point:budgetproof:pressmarket:us
- 01pdp
- 02cart drawer
- 03cart
- 04checkout