Ecommerce funnel research / Trade

Trade ecommerce funnel

Trade's coffee ecommerce funnel starts from a quiz entry and follows a quiz to questions to checkout journey. The captured flow contains 14 screens across entry, quiz-question, checkout for coffee subscription.

What’s in the flow

The captured journey contains 14 screens across 3 page types.

entry:quizjourney:quiz-to-questions-to-checkoutvertical:coffeeproduct:coffee-subscriptionaudience:coffee-drinkersoffer:trialoffer:free-shippingproof:testimonialsmarket:us
  1. 01entry
  2. 02quiz question
  3. 03checkout