Ecommerce funnel research / Lily Summers

Lily Summers ecommerce funnel

Lily Summers' weight-loss ecommerce funnel starts from a advertorial entry and follows a advertorial to pdp to checkout journey. The captured flow contains 4 screens across entry, checkout, pdp, advertorial for detox tea.

What’s in the flow

The captured journey contains 4 screens across 4 page types.

entry:advertorialjourney:advertorial-to-pdp-to-checkoutvertical:weight-lossproduct:detox-teaaudience:women-over-40offer:percentage-discountproof:testimonialsproof:guaranteemarket:us
  1. 01entry
  2. 02checkout
  3. 03pdp
  4. 04advertorial
Lily Summers ecommerce funnel | Funnelbook