Ecommerce funnel research / Stycove

Stycove ecommerce funnel

Stycove's skincare ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 5 screens across cart, pdp, checkout for serum.

What’s in the flow

The captured journey contains 5 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:skincareproduct:serumproduct:firming-serumoffer:installment-planoffer:subscriptionproof:testimonialsproof:guaranteeupsell:present
  1. 01cart
  2. 02pdp
  3. 03checkout