Ecommerce funnel research / Bombas

Bombas ecommerce funnel

Bombas' apparel ecommerce funnel starts from a homepage entry and follows a homepage to offer to pdp to cart to checkout journey. The captured flow contains 10 screens across pdp, offer, entry, cart, checkout for socks.

What’s in the flow

The captured journey contains 10 screens across 5 page types.

entry:homepagejourney:homepage-to-offer-to-pdp-to-cart-to-checkoutvertical:apparelproduct:socksproduct:underwearaudience:womenoffer:free-shipping
  1. 01pdp
  2. 02offer
  3. 03entry
  4. 04cart
  5. 05checkout
Bombas ecommerce funnel | Funnelbook