Ecommerce funnel research / BioLite
BioLite ecommerce funnel
BioLite's outdoor-cooking ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 5 screens across cart-drawer, pdp, checkout for rocket stove.
What’s in the flow
The captured journey contains 5 screens across 3 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:outdoor-cookingproduct:rocket-stoveaudience:preppersaudience:militaryprice-point:mid-marketproof:testimonialsproof:reviewsupsell:presentcheckout:express-checkoutmarket:us
- 01cart drawer
- 02pdp
- 03checkout