Ecommerce funnel research / REFY
REFY ecommerce funnel
REFY's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 8 screens across cart, pdp, cart-drawer, checkout for skin base collection.
What’s in the flow
The captured journey contains 8 screens across 4 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:skin-base-collectionproduct:complexion-makeup
- 01cart
- 02pdp
- 03cart drawer
- 04checkout