Ecommerce funnel research / Comfortorthowear

Comfortorthowear ecommerce funnel

Comfortorthowear's footwear ecommerce funnel starts from a article entry and follows a article to pdp to advertorial to cart to checkout journey. The captured flow contains 9 screens across pdp, article, entry, advertorial, checkout for shoes.

What’s in the flow

The captured journey contains 9 screens across 6 page types.

entry:articlejourney:article-to-pdp-to-advertorial-to-cart-to-checkoutvertical:footwearproduct:shoesproduct:cushioned-socksaudience:healthcare-workersaudience:workers
  1. 01pdp
  2. 02article
  3. 03entry
  4. 04advertorial
  5. 05checkout
  6. 06cart drawer