Ecommerce funnel research / Merwave
Merwave ecommerce funnel
Merwave's hair-care ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 4 screens across pdp, checkout for wavy hair kit.
What’s in the flow
The captured journey contains 4 screens across 2 page types.
entry:pdpjourney:pdp-to-checkoutvertical:hair-careproduct:wavy-hair-kitproduct:wavy-hair-starter-kitaudience:wavy-hairproof:reviewsupsell:present
- 01pdp
- 02checkout