Ecommerce funnel research / Hatgoods

Hatgoods ecommerce funnel

Hatgoods' apparel ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 6 screens across entry, pdp, cart, collection, checkout for caps.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:apparelproduct:capsprice-point:budgetoffer:buy-one-get-one
  1. 01entry
  2. 02pdp
  3. 03cart
  4. 04collection
  5. 05checkout
Hatgoods ecommerce funnel | Funnelbook