Ecommerce funnel research / Absofresh

Absofresh ecommerce funnel

Absofresh's skincare ecommerce funnel starts from a quiz entry and follows a quiz to result to collection to pdp to cart to checkout journey. The captured flow contains 8 screens across collection, entry, pdp, cart, quiz-result for face towel.

What’s in the flow

The captured journey contains 8 screens across 6 page types.

audience:skincare-conscious-consumerscheckout:completedentry:quizjourney:quiz-to-result-to-collection-to-pdp-to-cart-to-checkoutproduct:face-towelproof:reviewsproof:testimonialsvertical:skincare
  1. 01collection
  2. 02entry
  3. 03pdp
  4. 04cart
  5. 05quiz result
  6. 06checkout