Ecommerce funnel research / Universal Standard

Universal Standard ecommerce funnel

Universal Standard's apparel ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 5 screens across pdp, checkout for jeans.

What’s in the flow

The captured journey contains 5 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:apparelproduct:jeansaudience:womencompany-size:mid-marketmarket:us
  1. 01pdp
  2. 02checkout