Ecommerce funnel research / 21 Draw

21 Draw ecommerce funnel

21 Draw's education ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across cart, cart-drawer, pdp, checkout for anatomy ebook.

What’s in the flow

The captured journey contains 4 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:educationproduct:anatomy-ebookmarket:us
  1. 01cart
  2. 02cart drawer
  3. 03pdp
  4. 04checkout