Ecommerce funnel research / WOLACO

WOLACO ecommerce funnel

WOLACO's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across cart-drawer, pdp, checkout for running tights.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:running-tightsaudience:marathonersaudience:male-athletesoffer:subscriptionproof:testimonialsupsell:presentmarket:us
  1. 01cart drawer
  2. 02pdp
  3. 03checkout