Ecommerce funnel research / MUD\WTR

MUD\WTR ecommerce funnel

MUD\WTR's beverage ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, checkout, cart for coffee alternative.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beverageproduct:coffee-alternativeproduct:starter-kitaudience:coffee-drinkersoffer:subscriptionproof:testimonialsproof:guaranteeupsell:present
  1. 01pdp
  2. 02checkout
  3. 03cart