Ecommerce funnel research / Carmela Russo

Carmela Russo ecommerce funnel

Carmela Russo's pet-health ecommerce funnel starts from a advertorial entry and follows a advertorial to result to pdp to cart to checkout journey. The captured flow contains 6 screens across pdp, checkout, advertorial, quiz-result, cart for collagen.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:advertorialjourney:advertorial-to-result-to-pdp-to-cart-to-checkoutvertical:pet-healthproduct:collagenaudience:dog-ownersproof:guarantee
  1. 01pdp
  2. 02checkout
  3. 03advertorial
  4. 04quiz result
  5. 05cart