Ecommerce funnel research / Lily Summers

Lily Summers ecommerce funnel

Lily Summers' health-and-wellness ecommerce funnel starts from a advertorial entry and follows a advertorial to pdp to checkout journey. The captured flow contains 4 screens across entry, advertorial, pdp, checkout for detox tea.

What’s in the flow

The captured journey contains 4 screens across 4 page types.

entry:advertorialjourney:advertorial-to-pdp-to-checkoutvertical:health-and-wellnessproduct:detox-teaaudience:weight-loss-seekersproof:reviewsproof:testimonials
  1. 01entry
  2. 02advertorial
  3. 03pdp
  4. 04checkout