Ecommerce funnel research / Lily Summers

Lily Summers ecommerce funnel

Lily Summers' weight-loss ecommerce funnel starts from a advertorial entry and follows a advertorial to article to pdp to checkout journey. The captured flow contains 4 screens across article, checkout, entry, pdp for detox tea.

What’s in the flow

The captured journey contains 4 screens across 4 page types.

entry:advertorialjourney:advertorial-to-article-to-pdp-to-checkoutvertical:weight-lossproduct:detox-teaaudience:weight-loss-seekersoffer:percentage-discountoffer:bundleproof:reviewsproof:testimonialsmarket:us
  1. 01article
  2. 02checkout
  3. 03entry
  4. 04pdp