Ecommerce funnel research / Oliver Davis

Oliver Davis ecommerce funnel

Oliver Davis' wellness ecommerce funnel starts from a listicle entry and follows a listicle to pdp to collection to cart journey. The captured flow contains 4 screens across advertorial, cart, checkout for stress relief.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:listiclejourney:listicle-to-pdp-to-collection-to-cartvertical:wellnessproduct:stress-reliefproduct:vibratoraudience:women-over-45audience:adultsproof:expertmarket:aumarket:camarket:demarket:esmarket:frmarket:gbmarket:itmarket:nlmarket:us
  1. 01advertorial
  2. 02cart
  3. 03checkout