Ecommerce funnel research / Fishwife
Fishwife ecommerce funnel
Fishwife's food ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 5 screens across pdp, cart, checkout for anchovies.
What’s in the flow
The captured journey contains 5 screens across 3 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:foodproduct:anchoviesproduct:smoked-salmonproof:reviewsupsell:present
- 01pdp
- 02cart
- 03checkout