Ecommerce funnel research / HexClad
HexClad ecommerce funnel
HexClad's home-and-kitchen ecommerce funnel starts from a homepage entry and follows a homepage to pdp to cart to checkout journey. The captured flow contains 5 screens across entry, cart, pdp, checkout for hybrid cookware.
What’s in the flow
The captured journey contains 5 screens across 4 page types.
entry:homepagejourney:homepage-to-pdp-to-cart-to-checkoutvertical:home-and-kitchenproduct:hybrid-cookwareproduct:cookware-setprice-point:premiumoffer:free-shippingoffer:gift-with-purchaseproof:reviewsproof:testimonialsupsell:present
- 01entry
- 02cart
- 03pdp
- 04checkout