Ecommerce funnel research / Allbirds
Allbirds ecommerce funnel
Allbirds' footwear ecommerce funnel starts from a homepage entry and follows a homepage to pdp to checkout journey. The captured flow contains 6 screens across pdp, checkout, entry, other for shoes.
What’s in the flow
The captured journey contains 6 screens across 4 page types.
entry:homepagejourney:homepage-to-pdp-to-checkoutvertical:footwearproduct:shoesproduct:sneakersaudience:consumeraudience:menprice-point:premiumupsell:present
- 01pdp
- 02checkout
- 03entry
- 04other