Ecommerce funnel research / Wonderskin

Wonderskin ecommerce funnel

Wonderskin's beauty ecommerce funnel starts from a listicle entry and follows a listicle to pdp to cart to checkout journey. The captured flow contains 4 screens across cart, pdp, checkout for eyeliner.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:listiclejourney:listicle-to-pdp-to-cart-to-checkoutvertical:beautyproduct:eyelineraudience:brown-eyescompany-size:largeupsell:presentmarket:demarket:esmarket:frmarket:gbmarket:itmarket:nlmarket:us
  1. 01cart
  2. 02pdp
  3. 03checkout