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Ecommerce funnel research / Universal Works

Universal Works ecommerce funnel

Universal Works' apparel ecommerce funnel starts from a article entry and follows a article to collection journey. The captured flow contains 3 screens across cart, checkout for clothing.

What’s in the flow

The captured journey contains 3 screens across 2 page types.

entry:articlejourney:article-to-collectionvertical:apparelproduct:clothingaudience:local-communitycompany-size:mid-marketmarket:demarket:frmarket:gbmarket:itmarket:us
  1. 01cart
  2. 02checkout
Universal Works ecommerce funnel | Funnelbook