Ecommerce funnel research / Feline Institute of Health

Feline Institute of Health ecommerce funnel

Feline Institute of Health's pet-care ecommerce funnel starts from a quiz entry and follows a quiz to questions to pdp to checkout journey. The captured flow contains 10 screens across checkout, entry, quiz-question, pdp for cat water fountain.

What’s in the flow

The captured journey contains 10 screens across 4 page types.

entry:quizjourney:quiz-to-questions-to-pdp-to-checkoutvertical:pet-careproduct:cat-water-fountainaudience:cat-ownerscompany-size:mid-marketoffer:trialoffer:gift-with-purchaseoffer:subscriptionproof:guaranteeproof:testimonialsupsell:presentmarket:aumarket:camarket:gbmarket:us
  1. 01checkout
  2. 02entry
  3. 03quiz question
  4. 04pdp