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Ecommerce funnel research / Pepper

Pepper ecommerce funnel

Pepper's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 8 screens across cart-drawer, pdp, cart, checkout for bra.

What’s in the flow

The captured journey contains 8 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:braproduct:signature-all-you-braaudience:small-chested-womencompany-size:mid-marketproof:customer-countcheckout:multistepmarket:aumarket:camarket:demarket:esmarket:frmarket:gbmarket:nlmarket:us
  1. 01cart drawer
  2. 02pdp
  3. 03cart
  4. 04checkout
Pepper ecommerce funnel | Funnelbook