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Ecommerce funnel research / Bultex

Bultex ecommerce funnel

Bultex's mattress ecommerce funnel starts from a quiz entry and follows a quiz to cart to questions to result to checkout journey. The captured flow contains 29 screens across cart-drawer, quiz-result, checkout, quiz-question for mattress.

What’s in the flow

The captured journey contains 29 screens across 4 page types.

entry:quizjourney:quiz-to-cart-to-questions-to-result-to-checkoutvertical:mattressproduct:mattressaudience:couples
  1. 01cart drawer
  2. 02quiz result
  3. 03checkout
  4. 04quiz question
Bultex ecommerce funnel | Funnelbook