Ecommerce funnel research / Garmin

Følg hund og jaktlag i sanntid med Garmin Alpha appen

Garmin's outdoor-recreation ecommerce funnel starts from a article entry and follows a article to cart to collection to checkout journey. The captured flow contains 11 screens across checkout, entry, cart-drawer, article, cart for dog tracking device.

What’s in the flow

The captured journey contains 11 screens across 7 page types.

entry:articlejourney:article-to-cart-to-collection-to-checkoutvertical:outdoor-recreationproduct:dog-tracking-deviceproduct:tracking-appaudience:hunting-dog-ownerscompany-size:largeoffer:free-shippingcheckout:guest-checkout
  1. 01checkout
  2. 02entry
  3. 03cart drawer
  4. 04article
  5. 05cart
  6. 06other
  7. 07collection
Garmin ecommerce funnel | Funnelbook